Privacy Policy

Last updated: October 2025

Introduction

Link Support ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect and process the following types of personal information:

• Contact Information: Name, address, email, phone number
• Service User Information: Health records, care plans, assessments, support needs, preferences
• Family/Representative Information: Contact details and relationship to service user
• Employment Information: For job applicants and staff - employment history, qualifications, DBS checks
• Website Usage: Cookies and analytics data when you visit our website

How We Use Your Information

We use your personal information for the following purposes:

• Providing care and support services
• Communicating with you and your representatives
• Ensuring health, safety, and wellbeing
• Meeting our legal and regulatory obligations
• Improving our services and quality of care
• Recruitment and employment purposes

Legal Basis for Processing

We process personal information under the following legal bases:

• Consent: Where you have given clear consent for specific purposes
• Contract: To fulfill our contractual obligations to you
• Legal Obligation: To comply with legal and regulatory requirements
• Vital Interests: To protect your health, safety, and wellbeing
• Legitimate Interests: For our business operations, where not overridden by your rights

Sharing Your Information

We may share your information with:

• Healthcare professionals involved in your care
• Local authorities and social services
• Care Quality Commission (CQC)
• Emergency services where necessary
• Professional advisors (legal, medical, etc.)

We only share information where necessary and appropriate, and ensure appropriate safeguards are in place.

Your Rights

Under data protection law, you have the right to:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your information in certain circumstances
• Restriction: Limit how we use your information
• Portability: Receive your information in a portable format
• Object: Object to certain types of processing
• Withdraw Consent: Where processing is based on consent

Retention

We retain personal information for as long as necessary for the purposes outlined in this policy, or as required by law. Care records are typically retained for a minimum period as specified by regulatory requirements.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been breached.